What are the 4 types of SEO? Which SEO techniques should be avoided?

What are the 4 types of SEO? Which SEO techniques should be avoided?

What are the 4 types of SEO?

1. On-page SEO

This is where we optimize our website for search engines. This includes titles, tags, descriptions and URL structure. It's what you do before someone even types anything into Google! 

On-page optimization includes things like:

 • Titles & Descriptions - Make sure these are relevant and include your keywords. If you're selling high end products, use "Vaporizer", not just vapor. Highlight special offers, discounts, etc.

 • Meta Tags - Include your keywords here.

 • Content - Write unique content for each page using subheadings, bullet points, bolding text and italics.

 • Links - Link to other pages on your site (not external sites). Build links naturally by including your keyword wherever possible.

 2. Off-Page SEO

Off-page optimization means making sure your website is optimized for people who aren't searching directly for "vaporizers". Things like social media shares, press releases, article directories, blog comments and bookmarking are examples. These don't produce results right away but they help create an awareness about your brand. 

 Off-page optimization includes things such as:

 • Social Media Sharing / Press Release - Share your news on social media platforms and get them to share it back to their followers. Press releases are great ways to gain coverage.

 • Articles Directory - Post articles on blogs and websites related to your industry. You can use article directory services like EzineArticles.com.

 • Blog Commenting - Leave positive comments on popular blogs. You can start commenting today!

 • Bookmarking - Use bookmarking sites like StumbleUpon.com and Digg.com. People discover new information by reading what others have shared.

Top 4 Main Techniques of Off-Page SEO

1. Google ranking factors

Google's algorithm is ever changing and constantly updated to keep their users happy and search results relevant. Currently, Google uses a few different methods of ranking websites, including the following four major ones:

 a) Mobile friendliness - Ensures the website displays well on mobile devices and makes it easier for people to access information online.

 b) User experience - How good is the user experience for the user? Does the site load fast enough? Is it easy to navigate? Are the content quality and relevancy high?

 c) Website speed - Make sure your website loads quick! If it takes longer than three seconds, visitors may click away and not return. A slow loading time can lead to poor rankings.

 d) Links pointing back to your website - People don't want to go somewhere that isn't useful or relevant to them. Ensure your website contains relevant links that point back to your website.

 2. Keyword Research

Keywords play an important role in the success of SEO. There should never be a lack of keyword research done prior to writing the copy and building out the website. Start by looking at what people are searching for on various platforms (e.g., Google). These keywords will most likely be related to your business or product. In addition, take note of popular industry terms. Your target audience may have specific keywords they use in everyday conversations. Take note of these words and incorporate them throughout your website.

 3. Content Creation

 Content creation is the backbone of any successful SEO strategy. You need to have great content to rank on page 1 of Google. Quality content will give you the best chance of getting ranked on page 1. When creating content, think about how many times people search for the same topics and look for the same types of products. Write original and unique material that answers questions. Search engines love fresh, original content and link back to it.

 4. Backlinks

Backlinks are the breadcrumbs of the web. Everyone wants to get backlinks back to their own websites. However, we're not talking about just any type of backlinks. We mean those strategic links from authoritative sites that help improve your ranking. Use article marketing tools to find sites that match your niche and email each site owner asking if they would like to exchange links. Most won't bite, but some might if you treat them right.

Which SEO technique should be avoided?

1. Black hat seo

Black hat seo refers to any practice where search engines do not take seriously. Practices like keyword stuffing, link baiting, spamming backlinks, etc. have been known to get blacklisted by Google.

 2. White hat seo

White hat seo practices are those which give users what they want. The goal here is good quality content without using any tricks. These types of techniques are taken seriously by search engines as well.

 3. Grey hat seo

Grey hat SEO technique is a combination of white hat seo Technics and black hat seo Technics. Who has seo expertise has many years experience and his had knowledge of all google algorithm they can use grey-hat seo Technics. But this technique used very carefully. A grey hat seo is one which can harm websites but does not break any rules set by google.

 4. Green hat seo

Green hat seo focuses on user experience and conversion rate optimization. The idea behind green hat seo is to provide great user experience while retaining high conversions.

 5. Pay Per Click SEO

Pay per click seo is one where a website pays money to gain higher ranking on search engine results pages (SERPs). There are two types of pay per click seo: PPC ads and affiliate marketing.

For more digital Marketing SEO Tips please leave a comment on the blog in bellows.


SEO (Search Engine Optimization) is the process of improving the volume and quality of traffic to any website from organic search results. Search engines love fresh, unique content. If you're not getting enough views from organic searches, try to get higher visibility through digital marketing. For more Information visit at https://www.digitalseoweb.co.in/


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