1. Find out what they offer
The first step when looking for an SEO company
is to make sure they have quality skills and services. You want someone who is
willing to work closely with you and help provide solutions to improve your
search engine optimization (SEO) strategy. Make sure you ask questions about
how they conduct their research and understand how they analyze data. If the
SEO Company provides a list of keywords, ask them what type of keywords they
use based on your business goals. Do not just accept any keyword list. Finally,
check if they provide ongoing reporting on the progress of your campaign.
2. Check their online portfolio
Search for the company’s website and look at
its portfolio of previous clients. Look for reviews written by customers. You
might even consider asking former clients for testimonials. Ask how long
they've been providing SEO services and where their headquarters and office are
located.
3. Get references
Ask friends, family members, colleagues, and
local businesses if they recommend any SEO companies in your area. You may need
to call each reference and request information about the company before making
any decisions.
The Best SEO Service Provider for
Businesses
Finding the right SEO services
provider can be challenging for small businesses. But if you want your business
to have a strong online presence then hiring the right company is essential. If
you’re looking to hire an SEO agency or consultant, here are some things to
consider before committing to their services.
4. How will they help?
It’s important to make sure the service
provider understands exactly what it is you need. You should start by asking
them about how they will address specific problems you may be facing. What are
the biggest challenges you face? Do they have experience working with these
problems? To get started, ask them how they plan to help improve your site
traffic and conversion rates.
5. Are they reliable?
Make sure you check out reviews from past
customers. Look at sites like Google My Business to read feedback from people
who have already worked with the company. Ask yourself if you trust these
companies enough to entrust your website’s SEO strategy to them. Once you feel
comfortable with their answers, you can begin discussing project details.
6. Is the price fair?
When talking about pricing, it pays to understand
your budget. Find out what type of fee structure they offer and if they give
discounts for larger projects. Make sure you know if any fees are included and
if they will add additional charges if you decide to change anything after
beginning work.
7. Will they do what they promise?
Once you agree to pay for their services, you
want to make sure they follow through on everything they say. There are plenty
of companies offering services that don’t deliver anything tangible. Be sure to
verify what they actually provide and whether or not they stick to timelines.
Check if they have any guarantees or refunds for missed deadlines or poor
performance.
8. Do they listen to your needs?
If you haven’t hired a company yet, you might
wonder if you’ll even notice improvements. That doesn’t mean you won’t. But if
you’re going to spend money, you want to make certain that the company will
communicate changes throughout the project and explain how they affect your
site.
9. Check Reviews &
Testimonials
Before hiring any professional company, make
sure they have a good feedback rating, especially if there are lots of positive
reviews about them. You should also check their track record and previous work
experience to confirm whether they are reliable or not. There are lots of
websites where people leave their own honest reviews, such as Google, Angie’s
List, Yelp, etc. Another way to check out who is doing a great job is by reading
what clients say about the services they provide. These days, social platforms
like Facebook and Twitter are popular places to get testimonials from real
customers. If possible, visit the company's website to look at some case
studies written by past clients, to find out how they did in providing the
services offered.
10. Look At Their Website
The first thing that visitors notice when
looking at your business' website is the design. A website designed using
certain principles will help users navigate your site easily and effectively.
In order to find the right company, do a search online using terms like 'SEO
marketing consultant', and 'best SEO service'. After getting your list of potential
providers, read their client testimonials and compare them across each one.
Make sure all the companies are offering similar services. Choose the ones with
higher ratings. Also, note down information regarding their pricing structure
and the time frame they need to complete the tasks.
11. Research Competitors
Once you have chosen your SEO specialist, look
up some competitors in your niche to know more about them. You may want to hire
them to perform some of the tasks you need to be done. However, before you do, make
sure they are reputable enough to handle your project. You might also want to
ask them questions like what kind of tools they use, what methods they employ,
and how long they have been working in the industry.
12. Ask About Their Specialties
In addition to knowing about their general
capabilities, it would be wise to learn everything about the specific skill
sets they offer before making an ultimate decision. Once you have established you're shortlisted for candidates, talk to them about details about your business
and inquire about the things you really need. Do you require a content writer?
Are you interested in link building? What is your budget? Don't hesitate to
ask! You could even ask them if they have any special offers or discounts for
new customers.
13. Interview Them
After narrowing down your options, it's time
to finally pick one from the remaining three. Before meeting up with them,
speak to them via phone or email for further clarification. Be prepared to
discuss these details: what type of services they'd like to offer; the fees
involved, including hourly rates, project costs, and fixed fee projects; what
they'll expect from you; and how you intend to communicate. Let them know what
your expectations are now, so you don't end up disappointed later on. Also,
don't forget to ask about their experience. How many years have they worked in
your field? Have they ever performed a similar task for someone else? Do they
have relevant certifications? Find out if they're able to offer references.
14. Check Out Their References
Since you're already asking for references, go
ahead and call them yourself. It would be best to give them 24 hours notice since they will need to contact their previous clients and let them know that
you've contacted them. You could also reach out to their colleagues and friends
for referrals. Read through their references carefully and choose the few that
match your requirements. Note down their names, addresses, and phone numbers.
You will then want to send out follow-up calls to collect additional
information about their experiences.
15. Meet Up
If you're still unsure after reviewing their
profiles, you could arrange a face-to-face interview with them. Remember to
bring along a copy of your checklist so you can compare what they said with
your notes. After checking their references, you can decide whether they meet
your criteria or not. And don't forget to check their credibility and
professionalism.