How to Optimize Your Website for SEO | 12 Techniques of Website Speed Optimization

Website speed leaves the first impression about your business. If your website speed is slow then the user will not give you second chance and will move to another website. The slow speed of the website will drive your customers away from your resource which will be frustrating for you. 

A high-performing website has higher return visits, lower bounce rate, higher conversions, engagement, better user experience, and ranks higher in search engine result pages. And slow websites will cost you money and damage your reputation. So we will give tips on how to improve your website performance and page load time through this blog. 

What is the importance of website speed optimization?

Page load time is a web performance metric that describes the time it takes a web page to appear on the screen to a user. Let us see how website speed optimization affects the key factors of success:






Website conversion is the main factor in the success of any business, meaning you want to get the customer so that they take your services and buy the product. The faster the website will load, the higher will be its conversion rate. According to HubSpot, if there is a delay of even one second, there is a 7% reduction in conversions.


Website load times also affect how easily users can find your website. Google also takes website speed into account when ranking sites. Google does not rank in search results websites that are poor performing and have a poor user experience. The Google search engine started ranking on the basis of mobile versions as well, in December 2017. Its purpose is to protect users from websites that do not perform well.


The usability of the website such as load time, and website page speed directly affects the user. The better your website performs, the more satisfied the user will be. Experienced Says A Large Customer Base Is The Way To Make Your Brand Strong. 

Ways to measure your website speed 

When looking at your website speed optimization, you should determine the current load time and define why your website is slow. Your website load time should be less than 3 seconds.

According to research from Google, average mobile speeds across industry sectors are only a fraction close to their recommended speeds.

mobile website speed

US mobile average speed index

So if you optimize your website speed you will get a significant ranking advantage over your competitors. 

The website speed optimization methods listed here are very different, sometimes solving one problem can have another negative effect on your website. So here we recommend analyzing website speed to see which actions provide the best results.

Here are several performance appraisal tools that we should be using:

Google Pagespeed Insights It's a free tool from Google that runs performance tests for your website and recommends ways to increase performance. It works for both desktop and mobile.

Pingdom This is also a great tool for website speed testing and provides website speed testing with many useful features. It makes recommendations to improve website speed and it tracks your website performance history. It also provides apps for website speed testing for Android. Provides easy-to-understand reports as well. It offers both free and professional paid monitoring plans.

Yslow this page gives advice on improving performance, creating statistics, and all summarizing components.

Performance Budget Calculator This is also a free tool. It helps you find out what kind of content you can use to keep your website running optimally.

performance budget calculator

performance budget calculator

Guidelines to speed up your website

When you have tested your website speed you can start optimizing. There are many ways to make your website work faster. Here we have made a list. 

1. Use a Content Delivery Network

A content delivery network is a group of web servers distributed in different locations. And this is web content to the user in relation to their location. When you host the website on the same server and all the users are sent on the same hardware. Due to this the time to process each request increases. On top of that, the load times increase and the users are physically away from the server. User requests are redirected to the nearest server through a content delivery network. And the content is delivered to the user faster and the website works faster. This is an expensive but effective way to optimize website speed.

2. Get web hosting from the right place for your website

There are three types of hosting:

Shared Hosting

Virtual Private Server (VPS) Hosting

Dedicated Server

The most commonly used method for hosting in the world is shared hosting. This is the way to get a website online in less time and for less fee. In shared hosting, you share CPU, disk space, and RAM with other sites that use the server. So shared hosting is not as fast as a dedicated server.

Virtual Private Servers

Virtual Private Servers and Dedicated Servers are both very fast. Because VPS uses multiple servers for content delivery. Because of the VPS, the server is shared with other users and you have your share of the virtual server, your configuration does not affect other clients. If the website has average traffic or an eCommerce site with traffic spikes, then VPS will give a good solution for you.

Using a dedicated server is the most expensive hosting plan. Pay rent a server for this and hire a system administrator to maintain it.

One more thing is to rent dedicated cloud resources from AWS, Microsoft Azure, Google, or other public cloud providers. Adding a hybrid cloud to both approaches. With dedicated servers here, one can connect all at once and have complete control over them. Cloud infrastructures can also add unlimited and on-demand scalability with multiple packages.

Serverless Architecture

This is another method that removes the server setup processes entirely.

3. Customize the Size of the Images on Your Website

Everyone likes an attractive picture. In the case of eCommerce sites, the image is a success factor. Lots of photos on product pages improve customer engagement. While the downside is large files slow down the website speed.

The way to optimize images without compromising on image quality is to use these tools like ImageOptim, JPEGmini, or Kraken This is a slightly different approach. 

And another way is to use HTML responsive images <secret> and <size> attributes. It adjusts the image size based on its display properties.

4. Reduce the number of plugins

Plugins add specific features recommended by third parties and are also common components of every website. The more plugins you install, the more resources you need to run them. Due to this, the website works slowly. And as time goes by, the number of plugins also increases. So you are requested to check all the plugins and remove unnecessary ones. First, find out which plugins are slowing down website speed. Website speed depends on both the number of plugins and their quality. Try to avoid plugins and only keep the essentials.

5. Minimize the number of JavaScript and CSS files

There are a lot of JavaScript and CSS files on a website that takes a large number of HTTP requests when a website visitor wants to access particular files. These requests are treated individually by the visitor's browser which slows down the speed of the website. Your website will speed up if you work with JavaScript and CSS files.

Try to group all javascript and CSS files into one.

which reduces the total number of HTTP requests

There are tools to quickly minify HTML, CSS, and JavaScript files, such as WillPeavy, Script Minifier, & the Grunt tool.

6. Use Website Caching

Many users work slowly to access the page on a one-time server but it takes more time to deliver the web page to each user. Caching is the method of storing the current version of a website on the hosting and serving this version until the website is updated. The web page may not be rendered repeatedly for each user. And the cached web page does not need to send requests again and again.

Website caching depends on the platform where the website is developed. For example, you can use W3 Total Cache or W3 Super Cache plugins on WordPress. And if you use VPS server then you can also set caching under settings. Website caching is not available on shared servers.

7. Apply gzip compression

We should use Gzip compression to reduce the size of the files which reduces the HTTP requests and reduces the server response time. Gzip files are compressed before they are sent to the browser. and unzips it for browser use on a user's side. This method happens with every file on the website. You can enable Gzip on a website using a utility called gzip by adding a few lines of code. 

8. Database Optimization in CMS

Database optimization is the best way to increase website speed. And don't use a content management system full of plugins as it sizes up the database and slows down your website speed.

Like WordPress CMS collects comments, blog posts and other information. Each CMS needs its own customization measures which also have many plugins. For example, for WordPress, you can use WP-Optimize.

9. Minimize Use of Web Fonts

Web fonts are very popular in website design but using web fonts also has a negative impact on page rendering speed.

The use of web fonts adds additional HTTP requests to external resources. Here are some tips that will help the size of web font traffic to work.

For modern browsers use WOFF2.

Include only those character sets that are needed.

Select only the required styles

10. Detect 404 Errors

Page not found is called 404 error. This message is sent to the hosting search engine or browser when the accessed content of the page is not present.

There are tools and plugins you can use to detect 404 error.

But extra plugins slow down your website speed. That is why to fix this error, we will use the medium of external tools. Example Xenu’s Link Sleuth, Google Webmaster Tools (GWT), and 404 Redirected Plugin For WordPress.

When you've found all of the 404 errors, measure the traffic they generate. All these dead links do not bring visits and no longer consume your server resources so leave them as they are. If some traffic is coming from them now, then redirect to external links and consider fixing those internal links as well.

11. Reduce redirects

Keep website redirects to a minimum as they create additional HTTP requests which negatively impact speed. Try to keep it to a minimum or eliminate it altogether. Identify all redirect pages by running a site scan first. Use Screaming Frog to detect redirects. Then check whether they serve the required purpose and leave only the critical ones.

12. Use prefetching techniques

In prefetching when a user gives instructions they have to read and execute instructions before they can be executed, this technique is common. It works well and can you guess the actions of the user. As links can preload. Modern browsers allow prefetching by default which assumes user behavior patterns. Whereas UX experts and engineers guide the browser to understand and perform the prefetching functions of the user. 

There are three main types of prefetching:

DNS-Prefetching. In practice resolving the domain to the IP address already connected. 

Link prefetching. 

You can apply this type of prefetching when you are sure that a user clicks a link to navigate to a page. This method is useful for static user journey actions such as visiting a shopping cart page after an item has been added.

Prerendering. This means pre-rendering the entire page or its elements.

While prefetching is an effective method, user behavior needs to be analyzed in order to make the correct estimation. 


Usually, the user wants to reduce the load time of web pages to less than 3 seconds. If you can't remove this hurdle, you can lose a lot of traffic and also revenue.

That's why we recommend you implement a simple and effective method for website optimization.

Consider conversions, visibility, and usability, and test and evaluate website success. Check your website, and prioritize the features which need more attention on three factors. Focus on the aspects minimizing the speed that most define your conversion success.

SEO (Search Engine Optimization) is the process of improving the volume and quality of traffic to any website from organic search results. Search engines love fresh, unique content. If you're not getting enough views from organic searches, try to get higher visibility through digital marketing. For more Information visit at

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