What is Search Engine Optimization(SEO) in Digital Marketing

What is SEO in Digital Marketing? 

Meaning what is search engine optimization? Search Engine Optimization is made up of two words. The first word is a search engine and the second is optimization

What is a Search Engine?

A search engine is a software system that is designed to carry out web searches. Which is designed to find information from the World Wide Internet. Because you know that there are millions of websites lying on the Internet. And a system has been created to find information from those millions of sites that we call search engines.

What is Optimization?

The action of making the best or most effective use of a situation or resource. 

What is Search Engine Optimization? 

Is the process of making your website/web pages better for search engines so that they can rank higher. 

Do we optimize the search engines in SEO?

So the answer is no because a search engine is a software system that is very secure. Therefore, we cannot rank our website by changing the source code of the search engine. So it simply means that we cannot do search engine optimization.

That's why we can't do search engine optimization. So we can optimize our website/web page to get better benefits. For example, if I have a designer dress shop, I would like my website to appear at the top whenever someone searches for a designer dress in Google. That's why we have to optimize our website so that it appears at the top of the search engine my shop has a lot of sales and my business grows. 

What are the types of SEO in digital marketing?

There are three types of SEO. 

1. White SEO

White hat SEO includes optimizing your website following restrictions imposed by the search engines. In White Hat SEO, we should put valuable content on our website so that Google user gets the right result. What rules should be followed in white hat SEO: 

Content Optimize 

Quality Content 

Relevant Internal Linking  

Relevant Strong Backlinks 


Technical Aspects 

Better UX

2. Black Hat SEO 

Black Hat SEO includes unethical techniques which are disapproved by search engines. Meaning the methods that do not follow the guidelines of search engines. Techniques Used in Black Hat SEO.

Keyword Stuffing

Duplicate Content 


Hidden text? or Links

Link Spamming 

Link Forming 

3. Gray Hat SEO

When white hat SEO techniques are used up to 95% and black hat SEO techniques up to 5% to promote a website, then it is called gray hat SEO. 


SEO (Search Engine Optimization) is the process of improving the volume and quality of traffic to any website from organic search results. Search engines love fresh, unique content. If you're not getting enough views from organic searches, try to get higher visibility through digital marketing. For more Information visit at https://www.digitalseoweb.co.in/

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