What is the BERT algorithm?

The full form of BERT is Bidirectional Encoder Representations from Transformers. BERT is a neural language model that helps computer systems to understand the meaning of a word in a natural way. The first letter in the word BERT is bidirectional, that is, with two directions. See in a sentence that there is a word in front of the word and there is another word behind it, that is, there are two directions.

What is the purpose of BERT?

Except for BERT, all language models either start reading a sentence from right to left or start reading from left to right. Meaning that they study in the same direction. Meaning it is unidirectional. But BERT studies in both the directions. By which the meaning of the whole sentence comes out at once. That's why it is called bidirectional. For example, let's say a word is a day before it is written today, then it means talking about a day ago. And if it is written tomorrow, it means that one day more is being talked about earlier. And if the day is written in the first paragraphs of the word, then it means that it is being talked about two days ago. Now if we write full day after word, then the whole day will be completed. All day today, all day tomorrow and day after day, it means there is something that will go on for the whole day.

Example.

all day today

all day tomorrow

the day before yesterday.
And if the word is written after the day word, then the meaning of the whole sentence changes. The word which is written before and after the word day changes the whole meaning of the sentence.
Now the meaning of Encoder Representations

Transformers mean to recognize the relationship between words in a sentence. In neural language processing, a transformer is a mechanism that recognizes the relationship between words in a text. These transformers have two parts. Number one encoder and number two decoder. The encoder understands the meaning by reading the text and the decoder constructs the text based on the meaning. And the meaning of Encoder Representation is to tell the meaning which is understood. Now we add all these words Bidirectional + Encoder Representations from _+ transformers.

Means to explain the meaning that the transformer has understood in both the directions in a sentence.Bidirectional Encoder Representations from Transformers is a neural language processing framework that helps Google interpret the entire phrase being searched as a normal human.
It also supports English language and supports all languages. So Google can understand what is the meaning of the phrase being searched. Suppose someone is looking for a government job form, then it means that the user is looking for a website to fill the government job form and not the performance.

In this way your website gets good traffic.

How do BERT algorithms make a difference to your website?

The answer is it is too much. Just told us that the job of BERT is to understand the word being searched in a good way. Therefore, if Google understands the keywords well, then it will send such traffic towards you which was not coming before.

There will be two changes to your website because of BERT. Number one is the volume of traffic and number two is the quality of the traffic.

What improvements should be made to your website for BERT?

The answer is nothing.

The job of BERT is to explain the keyword being searched well. The function of BERT is applied to the word being searched in the Google search bar. BERT is not being used for your content, so there is no change in your content.